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Endorsement marketing

Endorsement marketing: in cosa consiste? Secondo l'Istituto dell'Autodisciplina Pubblicitaria, per endorsement si intende «una forma di accreditamento di un prodotto o di un brand da parte di: personaggi celebri; chi a bbia acquisito visibilità e credibilità presso il pubblico per le sue competenze in un certo campo [come influencer o. Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly 28% of Nike's enormous marketing budget goes to athletes to secure their endorsements. We see famous faces on the ads and packaging from everything from bed sheets to cereal Endorsement marketing is a really basic idea. Endorsement marketing is literally the idea of getting the word out about your product or service by letting other people gush about your stuff instead of you. Because, let's face it, happy customers or trusted experts singing your praises is WAY more believable and effective than you tellin Endorsement - Tema:Marketing - Enciclopedia Internet - Tutto quello che avreste sempre voluto saper L'influencer marketing e il rapporto di endorsement tra aziende e influencers: profili giuridici e derive illecite di Roberta Mazzucconi Dalla native advertising all'influencer marketing La dilagante diffusione dei social media, negli ultimi anni in esponenziale crescita, ha portato con sé la creazione di nuove forme di espressione e l'elaborazione di inesplorate tecniche di linguaggio.

(marketing) endorsement nm sostantivo maschile: Identifica un essere, un oggetto o un concetto che assume genere maschile: medico, gatto, strumento, assegno, dolore : The celebrity's endorsement of the product increased sales. La sponsorizzazione del prodotto da parte del personaggio famoso ha aumentato le vendite La parola endorsement è una parola della lingua inglese. Nella lingua inglese endorsement significava originariamente, nel linguaggio bancario, girata, firma a tergo. E da qui si è passati poi al significato di approvazione, adesione, sostegno. Questa parola inglese ha trovato un certo accoglimento nella lingua italiana e, in origine, però solo nel linguaggio bancario e in seguito anche nel. endorsement - definizione, significato, pronuncia audio, sinonimi e più ancora. Che cosa è endorsement? 1. the act of saying that you approve of or support something or someone: 2. the fact of a famous: Vedi di più ancora nel dizionario Inglese - Cambridge Dictionar endorsement ‹indòorsmënt› s. ingl. [der. di (to) endorse «firmare a tergo, girare»] (pl. endorsements ‹indòorsmënts›, usato in ital. al masch. (e pronunciato comunem. ‹endòrsment›). - 1. Nel linguaggio bancario, girata. 2. estens. Possibilità di scambiare un biglietto aereo di una compagnia con quello di un'altra. 3. In politica, sostegno esplicito a un candidato, a un.

Your endorsement marketing campaign must have clear goals and a path towards success to be a valuable component of your marketing strategy. Endorsement marketing can be used by marketers to create a wide array of measurable results. Select your campaign goal(s), add your desired (quantifiable) outcome, and stick to it Marketing. Primo Piano. Sponsorizzazioni. Il contratto di endorsement: Volendo fornire una prima definizione di endorsement, possiamo descrivere lo stesso come un accordo attraverso il quale un soggetto, detto endorser, tendenzialmente dotato di particolare notorietà,. Celebrity Endorsement And Influencer Marketing It enhances the credibility of a business. Companies enjoy enhanced credibility by choosing and endorsing the right... It boasts a business' brand awareness with an endorsement. Without a doubt, celebrity endorsement are good at... Influencer Marketing. Sport Marketing Online Program può essere seguito quando vuoi e in qualsiasi modo. Tuttavia, per massimizzare l'apprendimento, ti consigliamo di distribuire l'impegno didattico nell'arco di 8 settimane con un investimento medio di circa 3 ore per settimana. Ogni settimana sarà costituita da unità didattiche diverse per contenuti, applicazioni e strumenti: ad esempio, videoclip. Un endorser è colui il quale fa uso pubblico di strumenti, attrezzi o altro fornitigli in via privilegiata dal fabbricante, sostanzialmente per scopi pubblicitari, attraverso un accordo chiamato endorsement.. È utilizzato principalmente nell'ambiente della musica quando, ad esempio, un musicista pubblicizza una marca di strumenti musicali, usandone i prodotti durante i concerti o le sue.

Traduzione per 'endorsement' nel dizionario inglese-italiano gratuito e tante altre traduzioni in italiano strumento di marketing, inserito dalle imprese tra gli elementi del c.d. communication mix. Di conseguenza la sponsorizzazione viene in genere affiancata e combinata, all'interno delle strategie di marketing delle aziende, con altri strumenti comunicazionali, e in particolare con l'advertising Chiedere un endorsement in LinkedIn a chi già ci conosce e può garantire per noi è il miglior modo per rafforzare la nostra reputazione onlin Traduzioni in contesto per endorsement in inglese-italiano da Reverso Context: Magistrate Calavius had voiced his endorsement Celebrity endorsement marketing strategies go back as far as the concept of celebrities. In the early 1900s Mark Twain co-branded pens and Ty Cobb had his own tobacco. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today

Un articolo di Michele Fossi sull'ultimo numero de L'Uomo Vogue (n. 438, febbraio 2013) offre interessanti spunti su un fenomeno pubblicitario sempre più diffuso ma su cui risvolti c'è ancora molto da dire: si tratta del celebrity endorsement, ovvero di quella modalità secondo cui si promuove un prodotto associandolo all'immagine e alle caratteristiche di un personaggio molto noto Endorsement nel marketing: attenzione all'orientamento sessuale. La sessualità e la lotta all'uguaglianza di diritti per gli omosessuali è un tema ahimè ancora molto delicato pur trovandoci nel 2017, ma qualcosa sembra stia cambiando nel modo di vedere l'orientamento sessuale dei testimonial dei brand, almeno quando si parla di vendite.Si perché se ancora è difficile far capire a.

Influencer Marketing: Are Influencers Even Influential

Celebrity Endorsement Marketing - An Effective Way to Promote. David Schneider; June 4, 2016; The endorsement can work as a power booster for any brand or product. Word of mouth is best and simple promotional technique to spread recommendation from users An endorsement is a type of marketing where a business has an outside entity, like a celebrity or another business, promote the benefits of their product or service. Joint venture endorsement marketing combines these strategies by creating agreements between businesses to endorse each other's products to their customers Treating influencer marketing like a small-scale celebrity endorsement, or expecting a celebrity's endorsement to have an impact like an influencer's, is like using a wrench to hammer a nail or a hammer to undo a bolt. Get more content like this, plus the very BEST marketing education, totally free. Get our Definitive email newsletter Questo modello di marketing sino a qualche anno fa era destinato a sportivi o ad artisti (cantanti, attori), ad oggi si è esteso anche a personaggi molto amati della rete.. L'obiettivo è il medesimo, è cambiato solo il palcoscenico.Da un concerto o da una partita di calcio, si è passati ad una piattaforma social

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Scopri la traduzione in italiano del termine endorsement nel Dizionario di Inglese di Corriere.i Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.Such people advertise for a product lending their names or images to promote a product or service. Advertisers and clients hope such approval, or endorsement by a celebrity, will influence buyers favourably How to Get the Right Skill Endorsements . It's important that the skill endorsements you get are a match for your abilities and experience. The best way to set up your profile to get accurate skill endorsements is to start by itemizing a wide selection of critical skills and knowledge assets on your profile so you can give potential endorsers plenty of options

Endorsement: definizione, significato - Inside Marketing

What are Endorsements in Marketing? Definition & Guide - BM

  1. The most decisive task here, in endorsement marketing is to get people to talk about the product. Half of the task becomes easy if the product speaks for itself. It needs to be made sure that the people talk about the product - no matter good or bad, because as they say Bad publicity is also a Good publicity
  2. 5 spot che hanno cambiato il modo di fare endorsement. Elena Silvi Marchini. editor video. Twitter. Linkedin. Pubblicato il 25/08/2015. Le attività di celebrity endorsement sono tutt'oggi un tipo di comunicazione ampiamente utilizzata dai brand
  3. Vantaggi e svantaggi del celebrity endorsement. Scritto da Paolo Armelli. Un articolo di Michele Fossi sull'ultimo numero de L'Uomo Vogue (n. 438, febbraio 2013) offre interessanti spunti su un fenomeno pubblicitario sempre più diffuso ma su cui risvolti c'è ancora molto da dire: si tratta del celebrity endorsement, ovvero di quella.
  4. In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product.The term testimonial most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word endorsement usually applies to pitches by celebrities.Testimonials can be part of communal marketing
  5. Endorsement marketing will literally transform your whole outlook on marketing your business. It is the ultimate use of marketing leverage. And while the law (of competition) may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department — Andrew Carnegi
  6. e, e nemmeno la conoscenza della sua traduzione italiana (Appoggio delle celebrità) è bastata ad accendere la vostra metaforica lampadina, posso dirvi in tutta risposta che ne conoscete vari esempi.Ne veniamo a contatto ogni giorno, costantemente, e ci assillano fino allo sfinimento.
  7. Advantages and Disadvantages of Celebrity Endorsement in Marketing. by Suleman December 7, 2019. 693 views. Golf champion and superstar Tiger Woods has been a sports icon for many years through his great reputation in the field. He has been the celebrity marketer for sports and Shoe Company known as NIKE

Endorsement Marketing: What it is

Celebrity endorsement has become one of the communication strategies used in marketing to build congruence between brand image and consumers. Famous persons exert their influence on consumer. 26+ Sample Endorsement Letters. Endorsement is a support, authorization, approval of something, while writing a letter of endorsement you have to show advocating to a person, an idea, a movement, or an organization. You should introduce different types of information with different aspects, to make sure what kind of effects the endorsement is. Endorsement. The act of a person who is holder of a negotiable instrument in signing his or her name on the back of that instrument, thereby transferring title or ownership. An endorsement may be made if favour of another individual or legal entity, resulting in a transfer of the property to that other individual o legal entity.There are several types of endorsements Endorsement Marketing. Posted by AJ on May 15, 2017 May 16, 2017. Have you ever follow your favourite celebrities and see a post they posted with a product with it? This is pretty much an endorsement. What is exactly endorsement? it is a marketing strategy marketers use to promote their products through someone Endorsement e Skill: la riprova sociale su LinkedIn. E così siamo arrivati all'ultima puntata di questa serie. Se abbiamo fatto bene tutti gli step precedenti abbiamo un profilo lindo e pinto. Ora è facile farsi prendere la mano su LinkedIn, tutti diventano un po' più belli e più veri di quello che in realtà sono

If you use endorsements in your marketing, do they meet the standards of the FTC Act and the FTC's Guides Concerning Use of Endorsements and Testimonials in Advertising (Endorsement Guides)? And what about social media influencers? If your business works with influencers or if you're an influencer yourself, are you both taking necessary steps to clearly disclose material connections Impact of Celebrity Endorsement on Consumer Buying Behavior. October 4, 2016 8 Mins Read. Celebrities advertising products is nothing new, in fact it has been part of our lives for years. The first celebrity endorsement dates back to the 1760's, when the term brand still hadn't been coined yet. Josiah Wedgewood, a British entrepreneur. Endorsement may be for a single CPD activity such as a workshop, conference, seminar, short course, DVD or online learning package. CPD activities that cannot be assessed for endorsement include CPD activities that are marketing a product or a brand

A partial endorsement is a type of endorsement in which purports to transfer to the endorsee a part only of the amount payable on the instrument. Such an endorsement does not operate as a negotiation of the instrument. Example: A is the holder of a bill for Rs.1000. He endorses it pay to B or order Rs.500. Marketing dollars will be spread over distinct product brands and the endorsing brand, as opposed to focusing all of marketing spending on a masterbrand. Consider whether there is value in the endorsement of the endorser parent brand to your target customer

Endorsement marketing will literally transform your whole outlook on marketing your business. It is the ultimate use of marketing leverage . And while the law (of competition) may be sometimes hard for the individual, it is best for the race, because it ensures the survival of the fittest in every department — Andrew Carnegi Celebrity Endorsement is a promotional tool that boosts brand awareness. The celebrities naturally command the attention of the consumer. Featuring celebrities in advertising can grab attention immediately which enhances the brand, and for this reason, it has always been a high-impact marketing tool Star Endorsement Marketing is a product and network development company. Built to bring individuals and companies together to sell and buy products while networking with others to advance their marketing solutions. Offering high quality avenues to a wide variety of contacts from all over the globe, Star Endorsement Marketing puts companies and entities with their products in the view of those.

Especially his endorsement contract with Nike, Inc. has become an excellent case study for the current trend of athlete endorsement in the international market. The results of this case study provide insights into factors that may influence the success of athlete endorsement as a company's marketing strategy This Letter of Endorsement Template shows the date the letter was created, the recipient information, the sender information, and the body of the letter. This PDF template is using the auto-populate feature wherein the values from the form can be combined to static texts and in paragraph format endorsement significado, definição endorsement: 1. the act of saying that you approve of or support something or someone: 2. the fact of a famou

* Endorsement (Marketing) - Definizione - Enciclopedia

  1. Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan: Amazon.it: Masár, Virginia: Libri in altre lingu
  2. Definition A product endorsement involves a celebrity, a relevant professional or a business giving its approval for the virtue of a product and recommending it to the customers as a good and safe product. Endorsements can be effected by means of a statement to the public or by the endorsing party using it for all to see. It is common to find handwritten endorsements from celebrities citing.
  3. Athlete Endorsement as a Marketing Strategy. Nike and Michael Jordan (English Edition) eBook: Masár, Virginia: Amazon.it: Kindle Stor
  4. en·dorse·ment (ĕn-dôrs′mənt) n. 1. The act of endorsing. 2. The signature on a check, contract, instrument, or other document endorsing it. 3. Approbation; sanction; support: The candidates competed for the union's endorsement. 4. An amendment or addition to an insurance policy, as to cover special circumstances. American Heritage® Dictionary of.

L'influencer marketing e il rapporto di endorsement tra

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endorsement - Dizionario inglese-italiano WordReferenc

  1. Endorsement significa raccomandazione, approvazione, adesione, approvazione, sostegno, schieramento, aiuto. In ambito Social Media e su LinkedIn in particolare rappresenta una raccomandazione veloce, quasi come il Like di Facebook. Nel linguaggio politico e giornalistico Endorsement usato per indicare il sostegno, l'appoggio a un candidato o a un partito politico
  2. Marketing your Endorsed Product. Marketing your Endorsed Product. Issuu company logo. Close. Try. Features Fullscreen sharing Embed Statistics Article stories Visual Stories SEO
  3. Celebrity endorsement is a global phenomenon in branding and marketing. It is pertinent to know, how to extract value from a big-name endorsement. Big-name stars have been part of the marketer's toolkit for as long as the industry has been in business
  4. Endorsement This is what guests had to say about Taste Champagne Australia 2019 72% of trade & media and 64% of public guests and exhibiting agents rated Taste Champagne Australia 2019 a score of 9 or 10 out of 10! Wine Trade & Media Endorsement. The one event all year which I MUST attend. It's brilliant, and keeps getting better every year
  5. endorsementmarketing.com is 1 decade 9 years old. It is a domain having com extension. This website is estimated worth of $ 8.95 and have a daily income of around $ 0.15. As no active threats were reported recently by users, endorsementmarketing.com is SAFE to browse. endorsementmarketing.co

Many translated example sentences containing endorsement marketing - French-English dictionary and search engine for French translations Endorsement fashion Trendz. 111 likes. All type of customisations of T shirts , Gifts ,Keychain , caps and many mor

Video: Endorsement Treccani, il portale del saper

ENDORSEMENT definizione, significato - che cosa è

  1. Laboratorio Belvedere, due endorsement a Idra in poche ore da Palazzo Vecchio e Palazzo Cocchi Serristori. giovedì 25 febbraio 2021 ore 17:31 Aperion.it - Digital Marketing Agency
  2. Opendorse is the industry leader in Name, Image, Likeness (NIL) education & marketing for student-athletes & the leader in athlete endorsement technolog
  3. Sparkles & Bubbles, Celebrity Marketing & Endorsement, Paris. 288 likes. Sparkles & Bubbles is a public relations agency specialized in brand management in collaboration with celebritie
  4. Influencer marketing, endorsement, testimonial: alcuni spunti di riflessione alla luce delle più recenti iniziative delle autorità Print Twitter LinkedIn Il tema della trasparenza della comunicazione commerciale diffusa da blogger , influencer , celebrities tramite i loro canali social è sempre più di attualità
  5. Studiando il caso delle elezioni presidenziali del 2004, il ricercatore Jun-Seok Kang dell'Indiana University è voluto andare a fondo della questione - scoprendo che laddove vi era una chiara maggioranza da parte dell'elettorato a favore di un candidato, il giornale locale lo aveva supportato tramite un 'endorsement'
  6. Endorsement marketing is an activity very close to the sponsorship. It is a growing business conducted on all brands of sports clothing and accessories. Famous people serve as living mannequin.

Read: Importance of Direct Marketing. Types of Celebrity Endorsement. Testimonial: The celebrity acts as a spokesperson for the brand. For example, Amitabh Bachchan for Gujarat Tourism. Imported: The celebrity performs a role known to the audience. For example, Kareena Kapoor Khan for Lux. Invented: The celebrity plays a new, original role 584-220-0045 Business: Marketing (1) Purpose: A Business: Marketing endorsement indicates that an educator is qualified to teach prekindergarten through grade 12 assignments in Marketing as provided by the TSPC Licensure Guide for Business: Marketing Based upon this premise, and inferences from celebrity endorsement research (with a focus on destination marketing), three research questions (RQ) are posed: 1) whether a celebrity endorsement would work better than a generic tourism ad across different countries; 2) If yes to q1, then how these effects may change depending on the celebrity type (local/global); and 3) the destination type. It's not a new idea in marketing; celebrity endorsements sell products. And while not all brands subscribe to the celebrity endorsement theory, it's based in pretty simple logic. People idolize. The essence strategic marketing for profitable value delivery process in present day hyper competitive economy is found to incontrovertible. This research investigates the impact of celebrity endorsement on strategic brand management. It established a correlate between the success of celebrity endorsement of brands and the power o

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endorsement in Vocabolario - Treccan

Endorsement letters are letters written to give support or public approval to someone or something. In most cases, these letters are used to recommend or endorse individuals or programs. There are many reasons why you may want to write an endorsement letter Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or service Promoter is not defined in the marketing rule, but for the first time testimonial is defined, as is the related but distinct term endorsement. In this context, a promoter can be either an adviser's client (for purposes of a testimonial) or a person other than a client (for purposes of an endorsement)

1. You will learn the important differences between an endorsement and a testimonial. 2. You will learn how to define what classifies as an endorsement and as a testimonial. 3. You will learn how and why using an assortment of endorsements and testimonials makes them a very powerful marketing tool when used together. Introductio Het Engelse woord 'endorsement' betekent dat het ene merk of persoon een ander merk of persoon ondersteunt met zijn goedkeuring. Merken/ personen worden zo aan elkaar gekoppeld, waardoor de associaties bij het ene merkimage worden gekoppeld aan de associaties bij de ander.. Het ene merk/ de ene persoon kan zo het andere merk/ de andere persoon 'omhoog trekken'; het gevaar bestaat ook. Politicians, influencers, philanthropists, and other persons of influence often require endorsements in support of their own courses. In case you are interested in delivering this endorsement, you will have to draft an endorsement letter. This is basically a letter that expresses your support for a person of action. It is in many cases drafted by [ PROGRAMMA DI ENDORSEMENT UNISCITI A UNA COMUNITÀ DI MUSICISTI PROFESSIONISTI CHE RICHIEDONO PRODOTTI PROFESSIONALI! Vuoi far far parte della nostra squadra? Ci sono molti livelli di affiliazione con la nostra azienda, troveremo la più congeniale in base alle tue richieste e alle tue aspettative

Tranquillo. Chiedere un endorsement in LinkedIn non è reato, neanche in Italia! L'ho chiamato endorsement in LinkedIn e non raccomandazione non per darmi un tono o perché utilizzare un termine in lingua straniera faccia figo ma semplicemente perché quella parola, in italiano intendo, ha negli anni preso uno connotazione ahimè negativa Endorsement marketing involves the use of a familiar figure to promote a service or product. Endorsements are a crucial part of the branding process and give your company an edge in its mission to stand out from the crowd and raise awareness.. What Exactly is Endorsement Marketing? Endorsement marketing focuses on promoting your goods or services by getting a well-known figure to endorse them. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image

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How to create an endorsement marketing strategy for your

Exhibit 10.1. ENDORSEMENT AGREEMENT. THIS ENDORSEMENT AGREEMENT (the Agreement) is dated as of this ____day of _____, 2012, but made effective as of February 20, 2012 (Effective Date) between Healthcare Distribution Specialists LLC (HDS), a Delaware corporation, and Paul Silas (Celebrity), an individual.. AGREEMEN Una strategia di influencer marketing non consiste solo nell'endorsement di una socialite. I processi di influenza hanno molteplici livelli di intensità ed efficacia e solo ad un livello di micro-influenza è possibile assicurare al brand una armoniosa integrazione nell'economia della conversazione, in termini di reazioni, interazioni, condivisioni Abstract Of Celebrity Endorsement 1008 Words | 5 Pages. This type of marketing strategy has become popular but it involves certain risks. Some of the serious risks which are associated with celebrity endorsement on brand building which are not yet addressed by any of the earlier studies are, the reputation of the celebrity may derogate after he/she has endorsed the product, inconsistency in. Endorsement Marketing Secrets August 27, 2006 at 3:14 pm | Posted in Marketing | Leave a comment. Author: Unknown. Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to y Read mor

Il contratto di endorsement: una fattispecie sempre più

Celebrity Endorsement And Influencer Marketing

(1999). Celebrity Endorsement: A Literature Review. Journal of Marketing Management: Vol. 15, No. 4, pp. 291-314 I should add that I have no connection with U.S. Games Systems, and this is an unbiased endorsement. That having been said, if U.S. Games Systems were appreciative of my comments, and offered me many free packs of cards (or large sums of money) as a charming gesture of goodwill, I should be happy to accept such tokens without compromising my integrity in any way LinkedIn SlideShare ProFinder Sales Navigator Marketing Solutions Corporate Billing Talent Hub Elevate Recruiter Learning Lynda.com Talent Insights. Go to LinkedIn Sign in End of menu. Help Posted in Book Marketing, Endorsement, Foreword, Podcast, Self-Publishing, Testimonial | Tagged Book Marketing, Endorsement, Foreword, Podcast, Self-Publishing, Testimonial | Comments Off on 8 Tips To Using Testimonials And Endorsements to Promote Your Boo

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Endorser - Wikipedi

Roma, 18 feb. (Adnkronos) - Il premier Mario Draghi ha parlato ieri di casa luogo in cui si cura, rilanciando alcuni punti molto interessanti come rendere realmente esigibili i livelli di. Governo Draghi, Cuffaro fa un endorsment per Rita Bernardini sottosegretario Giustizia Sarebbe molto bello se il Presidente Draghi, nella formazione della sua squadra di Governo attenzionasse, così per come sta facendo con tanti altri argomenti, la situazione delle carceri e volesse scegliere un sottosegretario alla Giustizia a cui affidare la delega alle carceri Celebrity Endorsement per 47,62 €. Acquista ora

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